Category:
Branding
Client:
Enosis eSports
One of my passions, among design and music, is cars. More specifically, driving them. I am a Karting driver and I compete virtually in the iRacing platform as part of the Enosis team. We built this community from the ground-up and I was tasked to create a memorable brand identity.
(MY APPROACH)
Speed, a great group of people and something to feel proud of. Those were my main ideas when sketching the identity for our community. Something striking when being seen in the mirror, knowing that you'll only have a couple of tenths to make a lasting impression.
This was also applied to the livery design of our cars, which you will see below.
(IDEA)
The name comes from Greek meaning "Union", a very fitting name for a tight-knit community. Red and black as the main colors for the brand, but with a twist when applied to the cars: a metallic effect appears, giving a new set of shades and hues to the main red color, putting our mark in the track.
(CHALLENGES)
This is an ongoing project where I am actively involveda t the moment. From making the liveries for each car that iRacing adds into their software, to the posters for each race we partake in, as well as the driver announcements.
Sine new sponsors get added from time to time, that also involves remaking the liveries to accommodate their logotypes. Take a look at the next example, where you can see how the livery is distributed as an UV map for the software to display it correctly in every computer that runs the simulation.
(RESULT)
We had no idea that what started a group of 20 or so people is now a growing community of more than 60 drivers. We have created one of the best identities in our region for a racing team. And we are really proud of what's to come.
Cath me in the finish line, if you can :)
